Why SEO is so important?

Do you know how many blog posts are created per day?

Over 2.2 million according to the site Internet Live Stats!

That makes it very hard to stand out…

… and that is what you must do to ensure your blog/site is successful!

93% of all internet interactions begin with a search engine!

The difference between a successful business and a bankrupt one can be where you show up in the search engine rankings.

With 68% of all searches taking place on Google and of those the top 5 get 67% of all clicks for that search term!

So being on the first page of Google can be very profitable…

…while being on page 2 can kill you!

What is SEO?

Search Engine Optimization is simply a process for optimizing your content so that is show up on search engines for specific search terms.

Ever wonder how Search Engine Optimization works?

No one knows all the parts that go into how a Search Engine calculates you rank on search results, and we do have some good ideas on what works.

There are 3 main factors that apply to your position on the Search Engine results.

  1. Relevancy – is your site relevant to what the searcher is looking for.
  2. Domain Authority – this is a value that is set by moz.com – and is a score from 1-100 on the “strength” of your domain compared to other domains for the search term.
  3. Page Authority – another value set by moz.com – gives a score on a scale of 100 points of how well your page will rank on Search Engines.

So how does this all work?

Let’s say someone is searching for “pool supplies”.  The first thing the Search Engine does is return all the sites it has classified as “pool supplies.”

How does a Search Engine know what your site is about?

Search engines send out little programs called “spiders”.  The spiders job is to go through all the content (text and html) on your site, follow all the links you may have on the pages and send everything they find back to the Search Engines servers.  The Search Engine servers then store the information and index it for faster search results.

After the Search Engine has found all the relevant content in their servers, they then give each result a ranking based on their own algorithm.

Depending on which Search Engine you are using, the results will differ.

MOZ Domain Authority and Page Authority rankings give a good idea on how well your site will rank vs other sites.  The higher the values, the higher the ranking in the Search Engine results.

(See how Google discovers, crawls, and serves web pages)

How do I let a search engine know what my site is about?

Search engines crawl through your all the pages on your site to get as much content as possible so that they can understand what your site is about.

Based on the content on the pages, the links from your pages to others sites and links from other sites to your site, search engines learn what you site is about.

How do I let a search engine know what my page is about?

First you must determine what is the keyword you wish to have the page ranked for?

Then you want to place the keyword in 2 of the 3 location below (to many uses of the keyword and you could get a penalty):

  1. in the URL
  2. in the title tag
  3. in a header tag

What is the URL?

The Uniform Resource Locator (URL) or address is what the user would type into the address bar of their browser.

EG: – www.poolsupplies.com or poolsupplies.com/keyword-in-the-page-name

What is the Title Tag?

The title tag is an HTML title element that is used to define the title of an HTML document.

It is good practice for all pages to have a title tag for both SEO purposes as well as a good user experience.

The title tag describes the topic and the theme of the page and is displayed in two place:

  1. The tabs on your browser
  2. Search engine results

The optimal length of your title should be about 55 characters – this will ensure that it display correctly on Search Engine results.

You’ll also want to display the keyword closer to the beginning of your title tag.

What is a header tag?

In HTML we have 6 different levels of headings H1 through to H6, and as you would think, H1 would have the most importance.

Search Engines can get an understanding of you content is about by checking the header tags.

H1 should always be used as the title of the page and if you place your keyword in there, the closer it is to the beginning the better.

PROTIP – Use LSI’s to help Search Engines understand what your page is about?

I’ll leave you with this final tip.  There is a technique used called LSI (Latent Semantic Indexing) where search engines identify words that are related to the title of your page.

For example, if the title of your page was “Pool Supplies”, the search engine would expect to find words relating to that subject in the content of the page as well.  Here are a few

  • solar covers
  • pool supply world
  • pool supplies unlimited
  • in the swim discount pool supplies
  • inground pool supplies and accessories

By placing these words in your content, it allows the search engines to get a further grasp on what you page is about.  You can use LSI tools such as LSI Graph or even the Google Suggestion when you search for a word!


An example of LSI Graph

Screenshot of LSI Graph site

An example of Google Suggestion 

Screenshot Google Suggestions

I hope this help in your understanding of the importance of search engines, how search engines work and I will be continuing this series over the next few weeks, so join the email list for more valuable information!